Celebrity Apprentice winner announcement watched by 733,000 metro viewers

Nine’s Celebrity Apprentice Australia has wrapped for 2021, with an average of 733,000 metro viewers watching the winner announcement after 614,000 tuned in for the finale episode, with The Block’s Shaynna Blaze defeating comedian Ross Noble.

The winner announcement was the #1 entertainment program on Tuesday night, but the preceding episode fell behind other programs including Seven’s Home And Away, and Big Brother among non-news.

The series was the first time Celebrity Apprentice Australia has aired since 2015, and the first time with consumer electronics founder Lord Alan Sugar as CEO instead of founder and chairman of Wizard Home Loans, Mark Bouris.

In 2015, the finale episode brought in an average of 638,000 metro viewers, notably without OzTam breaking out the ‘Winner Announcement’.

Celebrity Apprentice also took out the 15-54 advertising demo, but it wasn’t enough to give Nine a win on Tuesday, with Seven taking the evening in the network share stakes.

Seven kept up recent momentum with a 29.9% share ahead of Nine’s 26.9%, Ten’s 18.2% and ABC’s 17.0%. Big Brother brought in 617,000 metro viewers and also took out the other two advertising demos, 16-39 and 18-49 for Seven.

Among other entertainment programs, Home And Away had 657,000 metro viewers, The Chaser Australia had 589,000 metro viewers.

Ten’s MasterChef Australia aired to 563,000 metro viewers, while ABC titles Anh’s Brush With Fame and Finding The Archibald had 523,000 and 402,000 metro viewers respectively.

The #1 program overall was Seven News with 1.102 million metro viewers. Nine News had 943,000 metro viewers.

Just four weeks after it returned to Australian television for the first time since 2009, Nine’s reboot of Weakest Link place outside the top twenty metro programs, with an audience of 448,000.

The top-rating multi-channel for the night was 7TWO with a 3.9% share.


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