Independent agency Adhesive wins Domain Group’s PR account

Independent PR agency Adhesive has won the PR account for Nine’s property marketplace Domain Group.

The appointment is across Domain Group’s consumer, corporate, and B2B market divisions. Adhesive will work with Domain’s in-house communications, content, research, brand, and social teams.

Domain Group has appointed Adhesive to its PR account

Sarah Macartney, Domain’s director of corporate communications and PR, said: “We appointed Adhesive because of our confidence in their strategic capabilities, broad team skillset and versatility in being able to cut-through to multiple audiences.”

Mike Maurice, Adhesive founder and managing director, said: “Our remit with Domain is to help their incredible communications and marketing teams shine a light on all things property and we’re excited by the opportunity to support this national property marketplace leader – at a time where the market has never been more competitive.”

Domain released a campaign hopping on the seachange trend in March.

Earlier this month Domain’s editor Jen Melocco left to join competitor Australian Community Media (ACM) as national property news director.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.