Independent agency Adhesive wins Domain Group’s PR account
Independent PR agency Adhesive has won the PR account for Nine’s property marketplace Domain Group.
The appointment is across Domain Group’s consumer, corporate, and B2B market divisions. Adhesive will work with Domain’s in-house communications, content, research, brand, and social teams.
Domain Group has appointed Adhesive to its PR account
Sarah Macartney, Domain’s director of corporate communications and PR, said: “We appointed Adhesive because of our confidence in their strategic capabilities, broad team skillset and versatility in being able to cut-through to multiple audiences.”
Mike Maurice, Adhesive founder and managing director, said: “Our remit with Domain is to help their incredible communications and marketing teams shine a light on all things property and we’re excited by the opportunity to support this national property marketplace leader – at a time where the market has never been more competitive.”
Domain released a campaign hopping on the seachange trend in March.
Earlier this month Domain’s editor Jen Melocco left to join competitor Australian Community Media (ACM) as national property news director.
