Celebrity Cruises invites Australians to ‘Sail Beyond’

Celebrity Cruises has invited Australians to “sail beyond” traditional cruise line experiences in their latest campaign

The 30 second commercial features mash ups of different locations around the world including Sydney Harbour mixed with Pacific Islands and Dubai with Antarctica.

Encouraging Australians to sail beyond the horizon, beyond the expected to “a world full of differences”.

“Sail Beyond invites our guests to open themselves up to the world, to the beauty and diversity that it has to offer,” Kathryn Valk director of sales and marketing at Celebrity Cruises, said in a statement.

Hans Hulsbosch, ECD at Hulsboch, said the brand campaign aims to ignite a passion in Australians to travel beyond what is ordinary.

“The positioning offers a hopeful and contrasting view of today’s hectic ‘always on’ world and the undercurrents of inward looking attitudes.”

The campaign is set to run across SBS and Foxtel as well as social and digital channels.


  • Hans Hulsbosch – Executive Creative Director
  • Andrew Shephard – Copywriter
  • Erin Boubli – Art Director
  • Sharif Monem – Senior Account Director
  • Hannah Sharp – Senior Account Manager

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