Cellarbrations the fail-safe Xmas gift in new campaign via Starcom

Kalila Welch

November 17, 2022 9:31

Australian bottle-shop chain Cellarbrations has launched a new national campaign in partnership with Nova, with a month-long sponsorship of the Kate, Tim & Joel drive show.

The festive campaign, created by Cellarbrations’ media agency Starcom, aims to intercept terrible Christmas gift purchases before they happen, based on the insight that more than half of the nation (53%) received an unwanted Christmas gift in 201 – amassing $574 million of wasted gifts.

By using humour to build positive brand associations with Christmas, Cellarbrations hopes to bring to life its proposition of recommending drinks as the gift to suit any occasion.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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