Cellarmaster Wines fined for email spam

acma_logoGovernment authority  the Australian Communications and Media Authority has fined wine distributer Cellarmaster Wines Pty Limited $110,000 for email spamming consumers.

The spam in question included more than 3000 emails that were sent between May and July last year that did not include unsubscribe details along with promotions for Cellarmaster Wines’ online website.

“This is simply a case where a business has failed to take sufficient care in managing its Spam Act responsibilities,” said ACMA Chairman, Chris Chapman.

“As a result, Cellarmaster Wines has found itself in hot water, not only with the ACMA but with its customers,” he added.

The Spam Act requires that all marketing emails are sent only with the consent of the recipient and provide an opportunity for recipients to opt out of receiving further marketing messages.


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