Century 21 is ‘smarter bolder faster’ in new campaign

Real Estate agency Century 21 has produced a series of new TVCs in a campaign aimed to make the agent the ‘hero’ of the commercial.

The ads are cut at a fast pace to reflect the idea that Century 21 is ‘smarter bolder faster’.

The agency behind the campaign is Engaging Communications.

Todd McPhee, director of Engaging Communications said: “Most real estate groups are usually keen to push their brand, but we wanted to create a stronger point of difference by pushing the agent to the forefront within a bold and striking creative environment. The speed of the ads crucially reflects our Smarter Bolder Faster theme, and is designed to make people take notice. We’d rather the commercial caught their attention, even if initially they don’t catch all the nuances, than get lost in the mix.”