CGU Insurance highlights migrant-owned small businesses in latest campaign

CGU Insurance has launched its latest campaign ‘Australian as it Gets’ focusing on migrants and refugees who have become Australian business owners.

The campaign is based on a ‘Migrant Small Business Report‘ which found that out of all Australian small businesses one out of three are owned by migrants and 83% of migrant business owners did not own a business before moving to Australia.

The first of the one minute spots details Hamid’s story, a refugee from Iran and an owner of a painting business.

“Grit, hard work, resilience, Australian as it gets” is the tagline used at the conclusion of the ad.

Other refugees and migrants featured include Lorenzo Perafan who moved from Colombia and started Kogi Coffee, Usman Iftikhar who migrated from Pakistan and lunched Catalysr and Nikalas Olsson who was originally born in Sweden but moved to Australia and co-founded Balto.

The Monkeys were appointed to handle the creative account for both NRMA Insurance and CGU in September last year.


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