Cha Time goes global with ad mocking slightly familiar Asian dictator

April 26, 2016 9:44

A slightly familiar dictator stars in Cha Time's new campaign

Global bubble tea franchise Cha Time is launching a potentially controversial ad mocking an Asian dictator who bears a striking resemblance to North Korean leader Kim Jong-Un.

Melbourne’s The Sphere Agency is behind the campaign which is anchored in a minute-long YouTube ad giving the campaign global exposure and will be supported through social channels.

Locally the campaign will run on SBS and the Pop Asia program, targeting a younger demographic.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Cha Time dictator Kim Jung-Un Michael Abdul North Korea The Sphere Agency

4 COMMENTS

Brave 26 Apr 16

Did they miss the whole ‘Sony Pictures / The Interview / North Korea / Email Hack’ thing?

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Skylar 26 Apr 16

I feel like if they let the ‘Sony Pictures’ situation deter them from doing this then they would be simply allowing intimidation and fear keep them from speaking freely. Good on Cha Time for not allowing that to be the case!

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Fee 26 Apr 16

LOL Michael – hilarious. This ad is you all over. Hope there aren’t any missiles landing in Cremorne… bit close to our agency!

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michael 26 Apr 16

i am slightly worried

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