Chainsaw-maker Stihl urges Australia to break from computers and TVs and get outdoors
Whybin\TBWA\Tequila has launched an ad for power tools brand Stihl that urges Australians to get outside more. In a garden setting shot in slow motion, people and objects made from pixels turn real to an Elliot Wheeler sound track.
STIHL Brand Campaign from Whybin\ TBWA on Vimeo.
The visual effects were by FIN Design.
A press release from the agency, explained: “The 60 second ad illustrates how our lives have become consumed by computers and television, spending far too much time indoors doing the things we used to do outdoors.”
“The backyard is the institution, it’s where we undertake favourite past times and create memories that last a lifetime. This became our motivation to target the domestic market and the chance to reclaim the Aussie backyard. After all, the backyard is the living heart of the Aussie home.”
Print and digital activity will follow the launch of the TV ad, scheduled to break on Sunday.
Credits:
- Client – STIHL Australia
- Agency – Whybin\TBWA\Tequila
- Matty Burton – Executive Creative Director
- Dave Bowman – Executive Creative Director
- Paul Reardon – Executive Creative Director
- Russ Tucker – Digital Creative Director
- Dean Hamilton – Senior Copywriter
- Hannes Ciatti – Senior Art Director
- Margot Ger – Producer
- Jo Allach – Producer
- Paul Bradbury – Sydney CEO
- Andrew Scott – Melbourne CEO
- Laurelle Esse – Account Director
- Jeremy Smart – Digital Account Director
- Alana Cobbledick – Account Director
- James Needham – Strategic Planner
- Production
- Production Company – GoodOil
- Hamish Rothwell – Director
- Sam Long – Producer
- Russell Boyd – D.O.P.
- Post Production – Fin Design & Effects
- Sound
- Elliot Wheeler – Turning Studios
- Emma Hoy – Producer
Client might want to run that press release as a 30-second precursor to this spot. It’s only fair that the general public also understands the message.
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given they’ve credited six creatives it’s obvious the creative department think it’s great, but what the #$%! does it have to do with Stihl?
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Call me stupid, but I don’t understand this idea. Can someone please explain what the hell is happening?
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…but not sure the average bloke who needs a chain saw will watch this through given the pace/music
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Well that’s a tonne of money down the drain. When did inner-city types start buying power tools?
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I just feel like going to the shops and buying some LEGO
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This seems to be a mix of the award winning Persil ad from the UK and the award winning Canon ad from Australia. But the only thing this ad deserves an award for is pulling the wool over the clients eyes. Totally wrong for the category and very borrowed interest.
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Yes –
“Get outside, away from your computer and into nature … then use a Stihl to chop it all down”.
What a stupid message.
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Here that noise?
That’s the sound of this ad flying over the audience’s head…
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