F.Y.I.

Chambord and the Melbourne Fashion Festival partner for live blogging

February 7, 2012 2:43

Liqueur brand Chambord will partner with the Melbourne Fashion Festival for the third year running with a Chambord bar and live blogging from fashion blogger MsCritique.

The announcement:

Three years into the relationship with Australia’s premier fashion event L’Oréal Melbourne Fashion Festival (LMFF), Chambord is pioneering a digital push with live blogging on site and an extensive social media campaign. Chambord will take their distinctly branded bar to the festival to maximise engagement with their target market. LMFF is the perfect avenue to target the fashion forward consumer building upon the existing partnership in Melbourne and fashion relationship overseas.

Building on the past success of the Official Product Partnership, Chambord will increase their consumer profile by bringing online audiences to the sidelines of the runway. MsCritique is a well-known beauty, fashion and lifestyle blogger who is known for her signature style of telling it how it is. Cheri, aka MsCritique will be blogging live from LMFF on behalf of Chambord and www.mscritique.com to cover all aspects of the festival; from giving us her very own edit on which designers to watch, to style-spotting on the streets of Melbourne.

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Topics

public relations