‘Will it stick?’ Channel T covers Ford Mustang in sticky notes
Post-it has conducted a test to see whether or not its ‘super sticky post-it notes’ really stick in its ‘Will it Stick?’ campaign.
Created by Channel T, the ad features a Ford Mustang GT covered in super sticky post-it notes while it drives down a racetrack at 210km per hour.
The ad aims to show the strength of the post it notes, with all of the post-it’s remaining on the car once it has finished speeding around the track.
The campaign is set to run across digital, social and television.
Matt Rola-Stezycki, Post-it brand marketing manager, said the ad demonstrates the power of sticky notes in an entertaining way.
“The campaign platform allows us to own this position in the market for years to come,” he said.
Credits:
- 3M
- Marketing Manager – Matt Rola-Stezycki
- Digital Marketing Manager – Melissa George
- Channel T
- Executive Creative Director – Pete Cerny
- Creative Director – Marrianne Little
- Associate Creative Director – Tim Brothers
- Designer – Dom Roselli
- Managing Director – Lisa Ramsey
- Group Account Director – Andrew Grey
- Media Planner – Calum Easton
- Production Company
- Eden Creative
- Director – Adam Eden
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I’m more impressed Melissa George is your Digital Marketing Manager. Assuming all notes did in fact stick, it’s a good idea and execution.
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