Channel Seven has revealed its lineup for 2014 including a new drama starring Rebecca Gibney, the return of popular franchises such as My Kitchen Rules, and US drama Resurrection among its imports.
Gibney, of Packed to the Rafters, produces and stars in The Killing Field, in which she plays a detective investigating the disappearance of a young girl in an Australian country town. Seven’s director of programming Brad Lyons also announced a new Australian drama about 80s band INXS, at the Seven upfronts in Sydney’s Star Event Centre last night, saying the show featured an “eerily true to life cast”.
However the biggest reaction from the crowd was drawn from a trailer for the new US import Resurrection, a drama by Brad Pitt’s production company Plan B launched by the ABC network in the US.
Lyons also announced a new history series that goes back 40,000 years, Australia – the story of us, among its local content, and he confirmed the return of My Kitchen Rules, House Rules, The X Factor, and The Amazing Race.
A new reality makeover show that promises to reverse the ageing process, Bringing Sexy Back, is also scheduled for Seven, along with the return of local dramas A Place to Call Home and Winners and Losers.
More new US imports include Intelligence, starring Josh Holloway of Lost, and sitcom The Goldbergs, about an American family in the 1980s.
Angus Ross, director of network programming for Seven, said: “The only way to be number one is to have show that rate through the day, throughout the entertainment schedule through the year and the way to do that is to have local and international content.”
All content will be available across all platforms and Seven announced plans to ramp up its data capture system Red Fusion as well as advance its delivery of hybrid broadcast TV (HBBTV).
Kurt Burnette, chief revenue officer at Seven West, said HBBTV will be a “game changer” for content, by giving viewers television on demand with interactive features. He also announced the launch of Australia’s first dedicated health focused online TV channel, Healthy Me TV, which he said is a strategic move that will tie in with its Health Engine search website run in a partnership with Telstra.
With assets across Yahoo7!, West Australian newspapers, Pacific Magazines and secondary TV channels and HBBTV, Seven promised a wide reach for integrated advertising available in one package. And this reach will be further extended through the launch of an events arm, Red Events.
Adam Elliott, Seven’s director of network sales, reported year on year growth for the network with the power to launch new shows as it has launched seven of the top 10 new shows this year. He also said Seven will target the “wealthiest” demographic of people 40 to 64 who he said are “spending more monthly, weekly and annually than any other group” and 70 per cent of them are watching Seven.
Tim Worner, CEO of Seven West Media, said: “By the end of the year Seven will have pushed another record high share in 25-54s and its highest share ever in 16-39s and that’s because of the quality of ideas.
“We guarantee we will always continue to challenge ourselves to come up with ideas that work for you and your clients – ideas that actually sell stuff and we will never take your business for granted.”