Dr Mumbo

Channel Seven – Let’s all be there, for the next 30 years

Dr Mumbo misses those simpler times when TV executives were able to promote their networks, rather than just their programs.

If the network marketers of yesteryear were brand-builders, then today’s are direct response marketers, focused on ratings for the very next show.

So Dr Mumbo is grateful to Sydney City TV Videos for this gem from 1986.

And how did Seven imagine their viewers 30 years ago?

For starters, Seven hated gender stereotyping. Dad (blurrily) did the ironing while mum sat and watched telly…

seven-promo-ironing

Swimwear models watched while boating on Sydney Harbour…

seven-promo-swimwear

Punks pursued their alternative lifestyle by watching Michael J Fox in sitcom Family Ties while snacking on cans of “Food”…

seven-promo-punks

Farmers watched in the outback with a koala sitting on their telly…seven-promo-outback-koalaMedical teams (who inexplicably had an “on air” light in their operating theatre) watched Dame Edna…

seven-promo-medics-edna

Biscuit-loving spinsters (in which scene a cat is literally thrown into the back of the shot) tuned in…seven-promo-cat-spinsters

Teenage girls (is that a George Michael poster in the background?) were bumping up the ratings…

seven-promo-girls-george-michael

Dreadlocked hipsters enjoying outdoor dining with a television wearing a bow tie…

seven-promo-dreadlocks

Plus, like much, Australian TV, it all appeared to be heavily inspired by the US…

And people thought Goggle Box was an original idea…

 

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