Channel Seven – Let’s all be there, for the next 30 years
Dr Mumbo misses those simpler times when TV executives were able to promote their networks, rather than just their programs.
If the network marketers of yesteryear were brand-builders, then today’s are direct response marketers, focused on ratings for the very next show.
So Dr Mumbo is grateful to Sydney City TV Videos for this gem from 1986.
https://www.youtube.com/watch?v=Vp-Jiv8cR10
And how did Seven imagine their viewers 30 years ago?
For starters, Seven hated gender stereotyping. Dad (blurrily) did the ironing while mum sat and watched telly…
Swimwear models watched while boating on Sydney Harbour…
Punks pursued their alternative lifestyle by watching Michael J Fox in sitcom Family Ties while snacking on cans of “Food”…
Farmers watched in the outback with a koala sitting on their telly…
Medical teams (who inexplicably had an “on air” light in their operating theatre) watched Dame Edna…
Biscuit-loving spinsters (in which scene a cat is literally thrown into the back of the shot) tuned in…
Teenage girls (is that a George Michael poster in the background?) were bumping up the ratings…
Dreadlocked hipsters enjoying outdoor dining with a television wearing a bow tie…
Plus, like much, Australian TV, it all appeared to be heavily inspired by the US…
And people thought Goggle Box was an original idea…
Indeed Seven did have Many Imported Hits in the 80’s, Either from the US or UK, We Had Comedy, Drama and Movies to Fill plus Some Locally Grown Hits including A Country Practice, Sons and Daughters, Rafferty’s Rules, Kingswood Country, Hey, Dad! and Wombat. Another Local Drama called Home and Away came later on and it’s about to enter it’s 30th Year on air.
User ID not verified.
Correction: Wombat was Produced in Brisbane not Sydney, News Program Eleven AM was also on air in the 80’s. Today Seven has Four Channels, But the Main Channel just Focus on the 25-54 and 55+ Demographics in Primetime and My Kitchen Rules Dominates in the Early Months of the Year.
User ID not verified.