Channelzero wins Weet-Bix creative, reveals new Blends campaign
Channelzero has extended its partnership with Sanitarium, winning creative duties for the new Weet-Bix Blends range as well as Weet-Bix’s Blue Box, one of Australia’s most recognisable brands.
The creative account was taken over from BWM Dentsu Melbourne with the launch of the new Blends campaign on May 22.
The latest campaign shows a series of healthy, active individuals from all age groups beginning their days with the new Weet-Bix blends.
The campaign aims to extend the brand’s reach into an older market as well as uphold Sanitarium’s health and wellbeing focus.
“From the outset they (Channelzero) had a great grasp of our values and what we were trying to achieve as a brand,” said senior brand manager for Weet-Bix, Alex Garas.
“Their thinking is first class and I am extremely happy they will be working on our Blue Box campaign in the coming year.”
Channelzero has worked with Sanitarium previously, winning the campaign that introduced Australia Cricket Captain Steve Smith as the latest Weet-Bix kid.
Channelzero CEO, Mikey Taylor, said: “I’m sure there’s not an agency in the land that wouldn’t want to work on the Weet-Bix account, and it’s easy to see why.”
Well done channel zero – ‘killing it’
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