Charles Darwin University launches first campaign from The Royals with brand platform ‘You Make CDU’

October 1, 2019 11:04

Charles Darwin University (CDU) is appealing to new students with a new brand platform ‘You Make CDU’, and a campaign which praises students who earned their degrees via different pathways.

The Royals won CDU’s account earlier this year, consisting of a three-year contract covering strategy, brand and design.

The campaign stars recent graduates Yron, Beth, Talea and May, receiving messages from their loved ones stating how proud they are of them. Talea studied midwifery at the university remotely whilst raising her three children. Beth transitioned from CDU’s free tertiary enabling program to a bachelor degree and career in law, after not finishing high school.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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