Charles Sturt University appoints BWM Dentsu to its creative account

Charles Sturt University has appointed BWM Dentsu as its lead creative agency following a competitive pitch process.

BWM Dentsu will be working on Charles Sturt University’s 30th anniversary brand transformation project, and will be producing a brand campaign for the university in time for the summer recruitment period.

Charles Sturt University has appointed BWM Dentsu to its creative account

Charles Sturt University wants BWM Dentsu to build its brand reputation in the market by consistently communicating with its prospective and current students and staff, and the communities it resides in.

Charles Sturt University Vice-Chancellor, Professor Andrew Vann said: “Here at Charles Sturt University we really do live by our ethos of Yindyamarra Winhanganha – a Wiradjuri phrase that guides our commitment to create a world worth living in. BWM Dentsu understands how important it is to us to share who we are through everything we do, and we look forward to working with them over the coming months to bring this to life through our new creative communications.”

Shawn Walker, executive director and chief marketing officer, Charles Sturt University, said: “BWM Dentsu’s Modern Masterbrand approach is the perfect fit to build on the way we take our new brand to market. It aligns with the broader business transformation occurring across Charles Sturt University and our desire to embed our brand into everything we do.”

Alex Carr, managing director, BWM Dentsu Sydney, said: “As soon as we met the team at Charles Sturt University, we knew it was going to be a fantastic partnership. They’re smart, ambitious and warm, and have strong values that resonate very closely with ours. We can’t wait to get cracking.”

The university has previously worked with McCann for both creative and media services. McCann continues to work on Charles Sturt’s media account.


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