Charles Sturt University (CSU) advertising students have continued their decade-long dominance of the annual national inter-university student marketing communications competition with a win by the Kajulu Red team.
Two CSU teams, Kajulu Red and Kajulu Blue, from the Kajulu Communications student advertising agency at CSU’s School of Communication and Creative Industries competed against each other and two teams from other universities in the finals. They presented their proposals to a panel of marketing communications executives at the International Advertising Association (IAA) ‘Big Idea’ 2012 finals in Sydney on Monday 12 November. Kajulu Red was announced as the national champion at an IAA industry function on Tuesday 13 November.
CSU’s Kajulu Communications advertising teams have now won the annual national competition seven times since its inception in 2003, and have also won the international InterAd World Advertising Championship award three times since 1999. Both Kajulu teams (Red and Blue) were finalists in 2011.
Ms Anne Llewellynn, lecturer in advertising, said, “This is a wonderful result for Charles Sturt University, and once again I’m delighted that we were the only university to have two teams reach the finals. That alone was a fantastic achievement, and to win against such high-quality competitors from the other universities is outstanding. I’m so proud of our students.”
All teams prepared separate professional marketing campaigns for Good Beginnings Australia, the selected charity in 2012.
Each Kajulu team consists of six final-year advertising students from CSU in Bathurst and one final-year graphic design student from CSU in Wagga Wagga. The Kajulu Red team members were advertising students Mr Alex Brown, Mr Nick Alcock, Mr Chris Copping, Ms Adelaide Garner, Mr Bart Glasheen, Ms Ellie Gulliver, and graphic design student Ms Alex Howe.
Ms Heather Leembruggen, president and chair of IAA Australia Chapter, said the Kajulu Red entry was “quite brilliant”.
The chairman of the judging panel, Mr Mat Baxter, CEO of UM, said, “Kajulu Red demonstrated outstanding initiative and application of a broad array of marketing disciplines to earn the top prize. It was a fantastic effort given the extremely high standard of this year’s competition, especially what was distilled in the finals series.”
Ms Jayne Myer Tucker, CEO of Good Beginnings Australia and the judge representing the selected charity, thanked the competitors, saying, “We applaud all the teams who took part, especially the finalists and most especially Kajulu Red whose Big Idea contained some quite breath taking concepts that will be an enormous help to achieve the objectives of The Great Tribal Chase, Good Beginnings’ major fund raising event in 2013.”