Chaser team moves into adland with Will O’Rourke

will orourkeThree members of The Chaser are to start making ads as part of new production startup Will O’Rourke.

The Chaser’s Julian Morrow, Craig Reucassel and Dominic Knight will be responsible for writing and broadcast entertainment at Will O’Rourke, which is a sister company to established film production house Revolver.  

Will O’Rourke describes itself as a “next generation production company, established to support the creation of unconventional creative projects and challenges.”

The Chaser team is following in the footsteps of Chaser co-founder Charles Firth who created a series of campaigning ads during the election. And Dan Ilic, a presenter on The ABC’s Hungry Beast is another comedian who also makes ads.

Will O’Rourke will call on a roster of talent depending on the project:

  • Shaun Gladwell – Art
  • Chris Bosse – Architectural Design
  • Julian Morrow, Craig Reucassel and Dominic Knight from The Chaser – Writing and Broadcast Entertainment
  • Sascha Ettinger Epstein – Documentary Making
  • Steve Rogers – Direction
  • Revolver Roster – Direction
  • The Glue Society – Art, Brand Content, Direction

Michael Ritchie, Executive Producer of both Revolver and the new company, says: “I believe Will O’Rourke brings together unique creative talent across an extremely wide range of disciplines. And marrying that with strong production support, we really should make extraordinary things happen – things that live both in front of and beyond the camera lens.”

Jonathan Kneebone of creative collective The Glue Society added: “For many years, film production companies have serviced the advertising industry. And now that there is a need to creatively deliver more complex projects, it feels totally appropriate to also be on the roster of a company that has been specially set up to do just that. .”

Julian Morrow said: “I’m looking forward to being a part of the creative collaborations that Will O’Rourke makes possible, and to taking the piss out of them at The Chaser.”

Among the early projects for the company are an event for Publicis Mojo for an international client, an architectural project with Droga5, a documentary project with Host, and an entertainment project called “Watch With Mother” – a sketch horror show launching online next year.


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