News

Glass spheres and connectivity focus of JWT’s regionwide Fiesta ad

JWT Melbourne is behind the first Australian made Ford ad to run across the whole Asia Pacific region.

The ad, featuring orbiting glass spheres, is based around the connectivity on offer from the Ford Fiesta.  

The ad, based on the “life’s better connected” strategy, will also be running in part of Africa.

Richard Muntz, ECD at JWT Melbourne said: “Its enhanced connectivity will really appeal to the Fiesta buyer and this became the central theme of the campaign.”

The campaign, which launched on TV last night, will also feature, digital, outdoor and print.

Credits:

  • Client: David Katic, General Marketing Manager, Ford Australia; Greg Davidson, Marketing Strategy & Communications Manager, Ford Australia; Brian Phan, Marketing Manager – Passenger Vehicles, Ford Australia
  • Creative team: Richard Muntz – Executive Creative Director; Jim Ritchie – Senior Copywriter; Hannah Smit – Art Director
  • Head of TV Production – Justine Kubale
  • Director – Scott Otto Anderson, Photoplay
  • Producer – Oliver Lawrence, Photoplay
  • Production Company – Photoplay
  • Post Production – Fuel VFX
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