NAB’s new 30 second TV spot
A man who gave up his job to chase a dream of owning his own cafe is the focus of a new ad by the National Australia Bank.
The 30-second ad is the second TV commercial in the “Small business. We see you” campaign created by The Bridge.
Caroline Ralphsmith, NAB’s GM of business and wholesale banking marketing, said: ““We understand the commitment and passion it takes for people to start and manage their business, whether they’re following in their family’s footsteps or starting a business of their own,” she said.
“Often starting as sole traders, small business owners are the heart of their business, they live and breathe it. The campaign aims to capture this passion – for small business owners it’s more than a job; it’s their livelihood and often their identity”.
The campaign commenced with a commercial called ‘I like your office” during the opening match of the AFL season.