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CHE Proximity and Clemenger BBDO star as Mumbrella Awards shortlist announced

CHE Proximity has earned 15 shortlistings in the 2019 Mumbrella Awards, while Clemenger BBDO has 14 to its name as the full list of shortlisted entrants is announced.

The Chris Howatson-run agency, CHE Proximity, is in contention for Creative Agency of the Year, Media Agency of the Year and Full Service Agency of the Year, among many other awards.

Mumbrella Awards gala dinner is being held on June 27 at The Star in Sydney

Howatson himself, who was recently elevated to head up all Clemenger Group Australia agencies, has also been shortlisted in the Leader of the Year category.

Meanwhile, Clemenger BBDO, run by Nick Garrett, has been shortlisted for Creative Agency of the Year, the Mumbrella Award for Insight, twice in Ad Campaign of the Year, and three times in the Mumbrella Award for Bravery among others.

Other contenders vying for Creative Agency of the Year include BMF Sydney, CHE Proximity Melbourne, DDB Sydney and The Monkeys Sydney.

Garrett himself won Leader of the Year in 2018.

Other agencies with multiple nominations included but were not limited to Cummins&Partners, Special Group and Thinkerbell.

The Monkeys also put in a solid performance scoring 10 shortlistings. The agency managed three nominations in both TV Ad of the Year and the Mumbrella Award for Insight.

Tickets for the Mumbrella Awards gala dinner on June 27 at The Star in Sydney are on sale now.

Official Shortlist – Mumbrella Awards 2019:

1. Under-30 Achiever of the Year

  • Ashleigh Markou, Client Director, UM
  • Cameron Bryant, Partner, Sparro
  • Harry Sanders, Director, StudioHawk
  • Henry Innis, Founder and Chief Strategy Officer, Mutiny
  • Rebecca Drummond, Manager, Strategy & Insight, Wavemaker
  • Rhiannon Jansma, Head of Retouching, BMF

2. Best Use of User Experience

  • All Eye Want for Christmas – JCDecaux Australia with Wavemaker and Wunderman Thompson for Jetstar
  • Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
  • Safety Hub – CHE Proximity for IAG/NRMA
  • The Most Interesting Job Interview – Cummins&Partners for ASIS
  • Walk Like a Woman – Cummins&Partners for Plan International

3. Mumbrella Award for Innovation

  • AutoAds – CHE Proximity with Guilty for carsales.com.au
  • Life-Fi – ROMEO Digital for Surf Life Saving Queensland
  • Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
  • Project Revoice – BWM Dentsu with Haystac, Lyrebird, FINCH, Nakatomi, Rumble Studios and Space 66 for the ALS Association
  • Safety Hub – CHE Proximity for IAG/NRMA
  • The Night. Reimagined – Leo Burnett with Imagination for Samsung Australia

4. Mumbrella Award for Data-Driven Marketing

  • AutoAds – CHE Proximity with Guilty for carsales.com.au
  • Project Revoice – BWM Dentsu with Haystac, Lyrebird, FINCH, Nakatomi, Rumble Studios and Space 66 for the ALS Association
  • Real-Time Pickup Posters – Special Group with MediaCom, JCDecaux, oOh Media and Adshel for Uber
  • Safety Hub – CHE Proximity for IAG/NRMA
  • Youfoodz – Alley

5. Best Use of Real-Time Marketing

  • Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
  • News in Colour – M&C Saatchi with Bohemia and News Corp Australia for news.com.au
  • Stick Search-uations – Clemenger BBDO Melbourne for Mars Wrigley Confectionery
  • The Winning Feeling with McDonald’s Monopoly – OMD Australia for McDonald’s
  • Townsville Floods – Royal Automobile Club of Queensland
  • Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats

6. Best Use of Face-to-Face/Interaction Marketing Through Events

  • All Eye Want for Christmas – JCDecaux Australia with Wavemaker and Wunderman Thompson for Jetstar
  • Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
  • TEDxSydney 2018 – INVNT for TEDxSydney
  • The Internet Remembers – Clemenger BBDO Melbourne for DrinkWise
  • The Night. Reimagined – Leo Burnett with Imagination for Samsung Australia

7. Content Marketing Strategy of the Year

  • It’s All About The Confidence – Emotive with PHD, Liquid Ideas & Spark NZ for Unilever / Lynx Australia & New Zealand
  • #representlove – Marcel with Heckler and DigArt Agency for Tinder
  • Roads We Ride – Transport for NSW with Stories of Bike and Reprise
  • The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
  • The Value of You – Illuminate Communications with LightRise for TAL

8. Marketing Technology Company of the Year

  • Big Mobile
  • Genero
  • Partnerize
  • PLAYGROUND XYZ
  • Quantcast
  • Sinorbis
  • Telaria

9. Promo or Experiential Agency of the Year

  • Bastion EBA
  • Because Creative Experiences
  • George P Johnson
  • INVNT
  • Traffik Group
  • Yakusan Brand Experience Group

10. Specialist Agency of the Year

  • AFFINITY
  • Alley
  • Blackbaud Digital Services
  • Isobar Australia
  • The General Store
  • VERSA

11. Emerging Agency of the Year

  • Adcore
  • Bastion China
  • Match & Wood
  • Thinkerbell
  • This Is Flow

12. Production Company of the Year

  • Engine Room Productions
  • Visual Domain
  • Benchmark Media and Entertainment

13. Pro Bono Campaign of the Year

  • A Minute of Your Time – The Monkeys for Unicef
  • Invisible Friends – whiteGREY for Missing Persons Advocacy Network
  • Project Revoice – BWM Dentsu with Haystac, Lyrebird, FINCH, Nakatomi, Rumble Studios and Space 66 for Project Revoice
  • Sohn Hearts & Minds – Delorean for Sohn Hearts & Minds
  • The Hooded Hustle – Initiative Media with AIME Mentoring

14. Ad Campaign of the Year

  • AutoAds – CHE Proximity with Guilty for carsales.com.au
  • Deadly Questions – Clemenger BBDO Melbourne for Aboriginal Victoria
  • Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
  • Priceless Eyes – Cummins&Partners for Specsavers
  • Tonight I’ll Be Eating – Special Group with MediaCom, Revolver and Sweetshop for Uber Eats

15. Media Campaign of the Year

  • Australia’s Worst Serial Killer – #showsometicker – News Corp Australia with newsamp and Customedia for The Heart Foundation
  • Doing Nothing Does Harm – Thinkerbell with Carat Australia for Our Watch
  • Extra Support Acts – Clemenger BBDO Sydney for Mars Wrigley Confectionery
  • News in Colour – M&C Saatchi with Bohemia and News Corp Australia for news.com.au
  • The Most Interesting Job Interview – Cummins&Partners for ASIS

16. TV Ad of the Year sponsored by YouGov Galaxy

  • ALDI Australia Santa Crashes Christmas – BMF with Goodoil Films, The Editors, Altx.vfx, Rumble Studios, Turning Studios
  • Berlei Boob Ball – The Monkeys
  • Hold Onto Hope / Missing Person’s Week / Australian Federal Police – Common Ventures with Rumble Studios
  • Holden Colorado Not to be Outdone – The Monkeys
  • Who Made Beer The Boss of Summer – The Monkeys

17. Mumbrella Award for Insight

  • Stop Your Boobs Playing Their Own Game – The Monkeys with Revolver and Will O’Rourke
  • Deadly Questions – ClemengerBBDO Melbourne for Aboriginal Victoria
  • Doing Nothing Does Harm – Thinkerbell for Our Watch
  • New Australia-Land – The Monkeys with Scoundrel for MLA – Australian Lamb
  • Overconfidence Cover – CHE Proximity with FINCH for RACV
  • The Internet Remembers – Clemenger BBDO Melbourne for DrinkWise
  • Who Made Beer the Boss of Summer? – The Monkeys for Canadian Club

18. Mumbrella Award for Bravery

  • ‘Anti’-Suicide Note – News Corp Australia, Hatched Media and Movember for Movember
  • Deadly Questions – ClemengerBBDO Melbourne for Aboriginal Victoria
  • Lions Share – Clemenger BBDO Melbourne with FINCH for Mars Inc
  • Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
  • The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
  • Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats
  • Walk Like a Woman – Cummins&Partners for Plan International

19. Mumbrella Award for Collaboration

  • #OLDMATE Queensland – Anglicare Southern Queensland with spur:org
  • Lions Share – Clemenger BBDO Melbourne with FINCH for Mars Inc
  • Overconfidence Cover – CHE Proximity with FINCH for RACV
  • The Best Performing Oils Under The One Roof – Supercheap Auto
  • Tumbalong Lights – Vivid Sydney 2018 – Cushman & Wakefield with ARA Group, Charter Hall, Westpac, Stockland and Australia Post
  • Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats
  • Westpac with DDB Sydney, Media Lab, Wavemaker, Map and Page, GalKal, Adam & Eve and Interbrand for Westpac

20. Sales Team of the Year

  • Broadsheet Media
  • Junkee Media
  • NOVA Entertainment
  • SCA National Radio Sales Team
  • Spotify

21. Social Idea of the Year

  • @TELL_US_WHERE – South Australian Tourism Commission with TBWA
  • Australia’s Worst Serial Killer – #showsometicker – News Corp Australia with newsamp and Customedia for The Heart Foundation
  • Doritos Collide Collection – PHD with Pedestrian.TV for Doritos
  • #representlove – Marcel with Heckler and DigArt Agency for Tinder
  • Roads We Ride – Transport for NSW with Stories of Bike and Reprise
  • The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer

22. Media Brand of the Year

  • Broadsheet Media
  • PlayersVoice
  • Spotify
  • Starts at 60

23. Industry Leader of the Year

  • Chris Freel, CEO, UnLtd
  • Chris Howatson, CEO, CHE Proximity
  • Chris Jeffares, CEO, Cummins&Partners
  • Julie Dormand, CEO, MercerBell
  • Margie Reid, Managing Partner, Thinkerbell

24. Mumbrella Award for Culture

  • BMF
  • Initiative Media
  • OMD Australia
  • Sparro
  • The Monkeys
  • Thinkerbell

25. Marketing Team of the Year

  • Genea Fertility
  • IAG
  • Powershop Australia
  • Spotify
  • Story 54, Bauer Media
  • TAFE NSW

26. Independent Agency of the Year

  • Cummins&Partners
  • GMG
  • Special Group
  • The Royals
  • Thinkerbell

27. Full Service Agency of the Year

  • CHE Proximity
  • Cummins&Partners
  • Ikon
  • The Monkeys
  • Thinkerbell

28. PR Agency of the Year

  • Eleven
  • FleishmanHillard
  • Herd MSL
  • Klick Communications
  • Poem
  • Romano Beck

29. Media Agency of the Year

  • CHE Proximity
  • Cummins&Partners
  • HYLAND Agency
  • OMD Australia
  • UM Australia

30. Creative Agency of the Year

  • BMF Sydney
  • CHE Proximity Melbourne
  • Clemenger BBDO Melbourne
  • DDB Sydney
  • The Monkeys Sydney
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