CHE Proximity invests in data training and hires ahead of Google’s cookie ban

CHE Proximity has invested in its data engineering and consulting practices to ready the business for Google’s ban on third-party cookies coming into effect at the start of 2022.

The agency’s data engineering team has undergone training and certification programmes across Adobe Experience Platform, Tealium, Salesforce Customer 360, AWS and Google Cloud. According to the agency the investment has led it to have “the largest, fully onshore, data engineering capability in any agency in Australia.”

CHEP’s Hoang Nguyen, Mark Gretton, Sharon Adams and James Greaney

CHE Proximity has also undertaken security standards training and certification for management of PII data, ISO27001.