CHE Proximity invests in data training and hires ahead of Google’s cookie ban

CHE Proximity has invested in its data engineering and consulting practices to ready the business for Google’s ban on third-party cookies coming into effect at the start of 2022.

The agency’s data engineering team has undergone training and certification programmes across Adobe Experience Platform, Tealium, Salesforce Customer 360, AWS and Google Cloud. According to the agency the investment has led it to have “the largest, fully onshore, data engineering capability in any agency in Australia.”

CHEP’s Hoang Nguyen, Mark Gretton, Sharon Adams and James Greaney

CHE Proximity has also undertaken security standards training and certification for management of PII data, ISO27001.

CHE Proximity chief data officer, James Greaney, said: “With our data scientists now embedded in the data sets of industry leading telco, technology and financial services businesses, we’ve achieved a huge amount in a really short space of time through building this trust. The ISO27001 was a rigorous standard that we wanted to hit to ensure that we achieved a high level of trust for our clients to work with their customer data.”

The agency has also made 9 new hires in the last 12 months within the data engineering space: engineers Shruthi Sheshagi, Xianyang Wong and Sampath Tirumalasetti, data specialists Ngoc Khue Anh Van and Meysam Marashi, and project managers Valerie Papa and Joko Wang.

The hires added to a 12-person team, and CHE Proximity is still recruiting for 5 more roles.

Chief technology officer, Mark Gretton, said clients were already turning to the agency’s new capabilities.

“We’ve significantly invested in our data and consulting practices by hiring new talent, up-skilling our people and in securing market-leading accreditation.

“As companies face a confusing time in their data strategy, we’re equipped to help our clients adapt, respond and redefine themselves to gain market share. We’ve already supported a range of major clients in unlocking the power of their first party data in new ways such as Samsung and Mazda.”


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