Media buyers say Facebook remains attractive to advertisers, but publishers identify risk
Facebook’s decision to remove news from local and international mastheads and Australian users raises the question of whether a news feed without media produced news is still an attractive proposition to advertisers, but media buyers remain unconvinced the announcement weakens the platform’s commercial value.
However, Guardian Australia’s managing director, Dan Stinton, urged advertisers to “ask themselves whether they want to be associated with a platform that trades in disinformation and refuses to engage in regulation from the democratically elected Australian Government”.
“Advertisers have always struggled to know whether their ads are being placed besides fake news or high quality journalism on Facebook,” Stinton told Mumbrella.
