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Palmer’s appoints Tug to handle media account

Skincare brand Palmer’s has moved its media account from Wavemaker to Tug.

Tug will now handle all of Palmer’s media planning and buying.

Digital performance agency Tug has offerings which include SEO, paid search, display, social and content, data and analytics, media buying, media planning and creative.

Shane Lennon, managing director at Tug, said in a statement: “‘It is critical to understand the interrelationship between ATL, digital and the resulting impact on consumer behaviour. We look
forward to building a platform that continuously delivers disproportionate ROI for Palmer’s.”

Tug’s clients include WWF, The Perth Mint, Luxaflex, Tech21 and LogMeIn.

Hayley Bishop, marketing manager at Palmer’s, added: “Not only did Tug outline an impressive approach that aligns with our overall brand and growth objectives. They also have a proven track
record of delivering outstanding results”.

Palmer’s products include Cocoa Butter moisturiser, tanning lotion, massage cream, body oil, skin serum, body wash and facial oil.

Last week, Palmer’s appointed Polkadot Communications to its public relations account, while in July AnalogFolk won its creative account.

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