CHE Proximity takes double gold at One Show awards
CHE Proximity has nabbed two of the Gold Pencils at The One Club for Creativity’s 46th annual One Show for its work on ‘Safety Hub’ and ‘The Earnbassadors’.
The agency was among six Australian and New Zealand-based agencies who took home 13 Pencils across the evening.
‘Safety Hub’, produced for IAG, took the Gold in mobile, applications, while ‘The Earnbassadors’ for Velocity Frequent Flyer, took Gold in social media, social engagement – user-generated content. It also won a Silver Pencil in creative use of data, targeting, and a Bronze Pencil in mobile, utility.
CHE Proximity also took home a Bronze Pencil for ‘AutoAds’ on behalf of carsales.com.au in interactive and online, websites – utility.
BWM Dentsu Sydney received a Silver Pencil for ‘Project Revoice’ on behalf of The ALS Association in direct marketing, craft – use of digital technology. The agency also won Bronze for the same work in direct market, craft – data-drive personalisation.
Clemenger BBDO Melbourne took home the Bronze Pencil in mobile, physical product and mobile integration for ‘Naughty or Nice Bubbles’ which it created for Myer.
‘Oat the Goat’ for Ministry of Education NZ swept all the prizes for New Zealand, including two Golds for Assembly Auckland, one in digital craft, visual and audio craft – animation, and one in interactive and online, craft – art direction.
The work also won a Silver Pencil in digital craft, visual and audio craft – sound, and a Bronze Pencil in interactive and online, online video – interactive video for FCB New Zealand Auckland.
Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland took the top honours of the night, winning The One Show 2019 Best in Show for ‘Dream Crazy’ for Nike.
All the winners from the global awards:
Agency of the Year — Wieden+Kennedy Portland
In-house Agency of the Year — Spotify
Network of the Year — DDB Worldwide
Creative Holding Company of the Year — Omnicom Group
Production Company of the Year — MPC
Client of the Year — Nike
Best of Discipline winners for the second night of The One Show were:
Creative Use of Data: McCann London with Craft/McCann London, Somesuch London and Twentyfour Seven Madrid “Football Decoded” for Microsoft Xbox
Digital Craft: 360i New York “Westworld: The Maze” for HBO
Direct Marketing: TBWA\Chiat\Day New York with Rebel & Rogue New York and Design by Disruption New York “Billie Jean King Your Shoes” for Adidas
Experiential & Immersive: FCB New York with O Positive New York “The Whopper Detour” for Burger King
Film: Droga5 New York “The Truth Is Worth It” for The New York Times
Integrated: Nike Beaverton with Wieden+Kennedy Portland, Park Pictures Los Angeles and Joint Portland “Dream Crazy” for Nike
Interactive & Online: VIRTUE Copenhagen “adDRESS THE FUTURE” for Carlings
Mobile: MullenLowe SSP3 Bogotá with Macarena Films Bogotá and Cainkade New York “My Line” for Ministry of Technology & Communication of Colombia
Print & Outdoor: Wieden+Kennedy Portland “Dream Crazy” for Nike
Social Influencer Marketing: adam&eveDDB London “#TrollingIsUgly” for The Cybersmile Foundation
Social Media: Wieden+Kennedy Portland “Dream Crazy” for Nike
The 2019 CMO Pencil went to David Rubin, chief marketing officer for The New York Times. The award was a result of their ‘The Truth Is Worth It’ which was identified as the world’s single most impactful idea on a brand’s business from the past 12 months.
The work was from Droga5 New York and was picked by a jury from the 20 highest-scoring entries.
Adam&eveDDB London took the prestigious One Show Penta Pencil for the agency and brand who have created stellar work in the last five years for their work with John Lewis & Partners London.
The One Show awards are part The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York.
IAG not AIG
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Vivienne – Mumbrella