CHE Proximity wins creative account for Natural Gas

Jemena, parent company of Natural Gas, has appointed Clemenger Group’s CHE Proximity as its lead creative agency of record.

CHE Proximity has won the account from incumbent agency BWM Dentsu following a four way competitive pitch.

Jemena has recruited CHE Proximity as its new creative agency of record

As part of its appointment, CHE Proximity will re-launch the Natural Gas category brand in the New South Wales market.

The win coincides with a raft of new hires for the agency, appointing three new executive creative directors.

Nicholas Avram, marketing and customer communications manager at Jemena, said in a statement: “We were all so very impressed with CHE Proximity’s response to the pitch brief. Not only did they address our strategic and creative requirements, the high caliber CHE Proximity team presented a well-balanced, integrated, end to end response, also challenging the brief appropriately with evidence based insights.”

Chris Howatson, CEO at CHE Proximity, added: “The Jemena, Natural Gas team place a high value on creativity and ambition for work that punches above its weight. The pitch process was a very positive one where they shared their commercial challenges and welcomed all agencies to push the boundaries. It has set our relationship off to a flying and positive start and we are of course, chuffed to be their partner.”

CHE Proximity’s clients include Mazda, AGL, Velocity Frequent Flyer, RACV and Car Sales.


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