Peter Harvie has returned to the advertising agency he founded, CHE, as non-executive chairman – a move that has prompted the agency to change its name back to Clemenger Harvie.
Harvie stepped away from his duties as chairman of Austereo following the merger with Southern Cross Media in January, and rejoins the company he founded in 1974.
He takes on the role part time on October 3, assisting chief executive Mark Coad.
“Peter has a world of experience and knowledge. After the Austereo Southern Cross merger, we saw it as an opportunity to welcome him back,” said Coad.
“Our people have an incredible amount of pride in working for the Clemenger group. And to be frank, the Clemenger Harvie brand is a lot stronger than the CHE brand in Melbourne. Also, a new name reflects our new business model, new clients and a restructured leadership team.”
Harvie joined the Clemenger Group in 1966, becoming an associate director in three years and founding what would become Clemenger Harvie Edge five years later.
Harvie was at Austereo – now Southern Cross Austereo – for 18 years until the merger made his position redundant.