CHE welcomes back Peter Harvie, changes name back to Clemenger Harvie

Peter Harvie has returned to the advertising agency he founded, CHE, as non-executive chairman – a move that has prompted the agency to change its name back to Clemenger Harvie.

Harvie stepped away from his duties as chairman of Austereo following the merger with Southern Cross Media in January, and rejoins the company he founded in 1974.

He takes on the role part time on October 3, assisting chief executive Mark Coad.

“Peter has a world of experience and knowledge. After the Austereo Southern Cross merger, we saw it as an opportunity to welcome him back,” said Coad.