Che wins BIG4
BIG4 has awarded Clemenger Harvie Edge its Marketing account. The announcement:
Australia’s No.1 Holiday Park provider, BIG4 Holiday Parks has announced the decision to bring their marketing efforts together, awarding the account to Melbourne based, integrated advertising agency Clemenger Harvie Edge (CHE).
BIG4 Holiday Parks identified the opportunity to amalgamate its creative needs, and so formally sought integration of their marketing services.
The PR Edge, a subsidiary of CHE, has been retained as BIG4’s PR agency, a relationship that has spanned five years.
The final decision came down to CHE and two other competitive agencies. The feedback from BIG4 Holiday Parks’ General Manager of Marketing Kari Hunter was that CHE had the resources and creative ability to take the brand to the next level.
“If The PR Edge’s work is anything to go by, we expect CHE will deliver a premium service for us that will help to further build our brand. The creative ideas that were presented to us during the pitch process were very exciting and we very much look forward to bringing many of them to life,” Hunter says.
CEO of CHE Mark Coad is thrilled with the announcement and is looking forward to working closely with BIG4 Holiday Parks.
“BIG4 have been a terrific client of The PR Edge. Having the chance to extend that relationship across a fully integrated communications approach for the CHE group is a great result,” Coad says.
BIG4 Holiday Parks is a Franchise Group comprising more than 180 holiday parks across Australia.
Source: Che Press release
