Checkout to focus on supermarket copycats

checkout logoConsumer affairs and marketing show The Checkout will tonight tackle supermarket copycat products.

The ABC show, created by the team behind The Chaser and featuring Craig Reucassel and Julian Morrow, will examine the phenomenon of the major chains using packaging, design and colours similar to that of major FMCG brands.

The issue was explored by Mumbrella in this video from 2011:

Tonight’s episode of The Checkout airs on ABC1 at 8pm.

Other issues being tackled include mobile phone regulations, insurance fine print and Deaking UNiversity’s Paul Harrison will discuss the psychology of how  retailers market to consumers.


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