The Checkout’s season five debut pulls less than 500,000
ABC’s consumer affairs program The Checkout returned to air last night with just 416,000 metro viewers, a figure which is significantly down on last year’s 653,000 metro viewers for its 2016 premiere.
The program returned for its fifth season with presenter Julian Morrow from The Chaser, joking five seasons is a testament to the show’s ineffectiveness. It finished at number 17 on the ratings ladder for Thursday night television, according to OzTAM’s overnight preliminary metro ratings.
Ten’s Gogglebox averaged 634,000 viewers at 8.30pm for the season finale, despite falling slightly from last week’s 687,000. Airing at the same time, ABC’s Stargazing Live grabbed 461,000 metro viewers.
Including both regional and metro affiliate stations where the program aired, Gogglebox saw 923,000 watch the finale nationally.
David Attenborough’s Natural Curiosities debuted on Ten at 7.30pm and managed 394,000 while episode two pulled 410,000 at 8pm.
The debut also managed 577,000 nationally and 610,000 for its second episode.
The most-watched program for the evening was Seven’s reality cooking program My Kitchen Rules which saw 1.226m metro viewers tune in.
Airing in the 7.30pm timeslot the show was also the most-watched program of the evening in key advertising demographics16-39, 18-49 and 25-54.
Nationally, the cooking show pulled an audience of 1.843m.
Nine’s Thursday Night Football aired at the same time with the Brisbane Broncos taking on the Sydney Roosters with 420,000 metro viewers tuning in – while 702,000 national viewers watched the game.
Out of the 420,000 metro viewers, 217,000 were in Sydney while 202,000 watched from Brisbane screens.
In the 6pm news battle for the evening, Seven News managed 1.024m viewers ahead of Nine News’ 956,000. At 6.30pm Seven News/Today Tonight averaged 939,000 metro viewers while Nine News’ 957,000 topped the timeslot.
In overall audience share Seven won the night with 22.2% beating Nine’s 20.4% share and Ten’s 13.2%.
Meanwhile ABC scored a share of 10.5% while SBS managed an overall audience share of 4.5%.
I’ve probably seen 2 or 3 promos on ABC TV. Hardly anything on social media. It’s such an important show, give it some love ABC
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You’re talking about ratings for timed video. The entire concept of waiting for a TV channel to start and stop a show for a consumer is archaic. It’s why Netflix makes entire seasons available at once. These shows are good to watch for years to come on video-on-demand, so I wouldn’t take OZTAM ratings too seriously as an indicator of a shows popularity. It’s more useful for media agencies to see if they hit their TARPS in an antiquated system that sells on ad slots and not audiences.
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Hey Keaton.
Ratings are not about popularity, but about how many people watch the show in the average minute.
You may not like it, but many do.
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