The Checkout’s season five debut pulls less than 500,000
ABC’s consumer affairs program The Checkout returned to air last night with just 416,000 metro viewers, a figure which is significantly down on last year’s 653,000 metro viewers for its 2016 premiere.
The program returned for its fifth season with presenter Julian Morrow from The Chaser, joking five seasons is a testament to the show’s ineffectiveness. It finished at number 17 on the ratings ladder for Thursday night television, according to OzTAM’s overnight preliminary metro ratings.
I’ve probably seen 2 or 3 promos on ABC TV. Hardly anything on social media. It’s such an important show, give it some love ABC
You’re talking about ratings for timed video. The entire concept of waiting for a TV channel to start and stop a show for a consumer is archaic. It’s why Netflix makes entire seasons available at once. These shows are good to watch for years to come on video-on-demand, so I wouldn’t take OZTAM ratings too seriously as an indicator of a shows popularity. It’s more useful for media agencies to see if they hit their TARPS in an antiquated system that sells on ad slots and not audiences.
Hey Keaton.
Ratings are not about popularity, but about how many people watch the show in the average minute.
You may not like it, but many do.