Cheeky Drop bids to revive the Friday drinks tradition

Online wine retailer Cheeky Drop has launched a digital campaign to bring back the Australian tradition of Friday drinks.

The campaign was devised by Keep Left PR to increase the new brand’s presence in the market.

According to a press release, Cheeky Drop believes the Australia tradition of Friday work drinks are “in danger of extinction, slowly being killed off by overzealous managers, humourless colleagues and ill-informed company bosses”.

The campaign uses social media, blogger outreach, radio and traditional media, and will invite consumers to participate using the #cheekyfridaydrinks hashtag to win a case of wine for their office drinks.

The wine will be delivered by Cheeky Drop’s mascot, a man-sized squirrel.

The brand’s site hosts a series of videos aimed at highlighting anti-social behaviour such as serving home brand chips, wearing too much make-up in the office and leaving early.

Cheeky Drop’s PR representative said that they had not researched the claim that Friday drinks were under threat, but had a feeling based on what people had told the brand and agency.

Cheeky Drop Cheeky Drinks


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