Cheese-crazed golfer and yogurt-obsessed doctor feature in new Aldi campaign

Tim Burrowes

August 27, 2013 10:04

Supermarket chain Aldi is to launch new TV ads in its “Prices you’ll love talking about” ad campaign.

The two ads – by creative agency BMF – feature an annoying golfer dragging his cheap cheese into the game, and a doctor spruiking low priced yogurt during a patient consultation.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

DS 27 Aug 13

Love Aldi… Even more now they’ve got booze. Cheap, weird booze from Bulgaria.

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Richard moss 28 Aug 13

In my personal opinion, these Aldi ads are nicely drawn and well scripted, but with not quite enough detail in the direction, particularly at the termination of both. The way an ad begins and especially the way it ends is vitally important to its success.

The Devondale ads, for example, are particularly fine for this reason as well as for their content.

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BB 30 Aug 13

Pretty lame I reckon. Not getting the lulz they were going for – falls a bit flat. And what the hell does an Interaction Design Lead and Catalog Lead have to do with creating a TVC exactly?

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