Defence Jobs Australia has kicked off a new recruitment campaign for the Navy ‘s “Deep Elite” submarine team produced by GYPY&R, aimed at highlighting the exclusive nature of the job.
The video ads, which all end with slogan “Only a select few wear this badge, will you be one of them?”, aim to attract viewers to the complementary website.
The videos depict a montage of life as one of the “Deep Elite”, along with footage of submarines rising from the depths of the ocean. The site offers information on life with the Navy including pay and benefits, training, jobs available and technology.
Viewers can take a guided video tour of a submarine, HMAS Collins, and view an animation which allows viewers to experience scenarios that aim to provide a typical at-sea experience.