Cheil Australia aims to double in size in a year
At the opening party for ad agency Cheil Australia’s new offices today, the visiting global strategy officer said he wanted to see the agency double in size in a year.
The inhouse agency for Samsung, which has moved out of the electronics giant’s headquarters as part of a plan to become a multi-client agency, has grown from 10 staff a year ago to 45 on the back of Samsung business.
Bruce Haines, the former Leo Burnett London group CEO, said further growth this year would come from Samsung, which he said is growing “exponentially” in Australia – and new clients.
“For Samsung’s own sake, we need to win non-Samsung business,” he said. “We need to increase our client list, which will help us bring in a greater breadth of talent and start a virtuous circle.”
I wish them all the best, but fear that like Innocean they may struggle to convince clients outside their indentured client base in our parochial market.
Wasn’t this Tesco store fake? it actually never went live
Way to go Swinton – if anyone can do it, you can.
Just a comment on the Tesco Homeplus story for ando……the campaign is very much live and still kicking. A very successful test in early 2011 has been expanded to more sites in 2012…….my very own Deputy PM from the UK visited one of the subway station sites a couple of weeks ago. Didn’t shop – austerity budget.