Cheil installs Roy Faulkner as creative director, relaunches as ‘truly Aussie agency’

Roy Faulkner

Cheil Australia, the inhouse agency for Samsung, has hired its first creative director, and moved out of Samsung’s offices as it looks to more aggressively pursue other clients.

The agency, part of a global network set up to service the Korean conglomerate, has also voiced its ambitions to transform itself into a “truly Aussie agency”.

Ex-M&C Saatchi, Mojo and Leo Burnett creative Roy Faulkner has taken creative control of the agency of 45 staff, who have moved to an office 500 metres from the Samsung building to 8 Australia Avenue in Olympic Park, Western Sydney.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.