Cheil installs Roy Faulkner as creative director, relaunches as ‘truly Aussie agency’
Roy Faulkner
Cheil Australia, the inhouse agency for Samsung, has hired its first creative director, and moved out of Samsung’s offices as it looks to more aggressively pursue other clients.
The agency, part of a global network set up to service the Korean conglomerate, has also voiced its ambitions to transform itself into a “truly Aussie agency”.
Ex-M&C Saatchi, Mojo and Leo Burnett creative Roy Faulkner has taken creative control of the agency of 45 staff, who have moved to an office 500 metres from the Samsung building to 8 Australia Avenue in Olympic Park, Western Sydney.
Congrats Roy – nice bloke and talented to boot
What a great move Roy. But not a surprise. Look out Leos.
Good stuff Roy, top bloke!
Congrats Roy… All the best. Looking forward to seeing the new work!
What is it with Korean companies and in-house agencies?
Even if they’re good agency people, how can they offer independent, candid advice, including things their ‘client’ doesn’t want to hear? Where’s the objectivity?
Korean and Japanese companies are strictly hierarchical, and you don’t tell your superiors things to disturb the harmony, or your card is marked for demotion or worse.
When you only have one client, you are going to be risk-averse to the max.
Perhaps that’s what they seek.
For other “roster agencies” it’s “goodnight and good luck”.
I knew Roy when he was a baby creative.
He was a delightful child who hardly ever threw up on the creative director.
And now he IS a creative director. My, how time flies!
Well done mate – well deserved I’m sure.
Foxy
It’s tough balancing act with a client and a category that is not for the faint hearted. Good luck to the team at Cheil.
Huge congrats, Roy. Great news.
Congratulations, Roy. Smart thinking from Samsung. Nice Jacket, too.