Cheil Worldwide invests in Iris giving Sydney office access to Asia

Miranda Ward

November 25, 2014 1:21

Stewart Shanley, Daiki Lim and Ian Millner

Korean based creative company Cheil Worldwide has acquired a large portion of advertising agency Iris, with the potential for Cheil to increase its investment to own 100 per cent of the business over the next five years.

The investment will not see Iris change its name and follows on from the agency being appointed to work on a number of global brands including Guinness, Diageo and Samsung, which Cheil is the lead global agency for. Iris Worldwide Sydney clients include Shell, Adidas, Xbox, UNICEF and Fiji Airways.

Iris founder and joint CEO Ian Millner told Mumbrella Cheil is a good partner with “good cultural understanding and a good mix of skills and experiences” as they “both have an ambition to change the world order”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.