Chemist Warehouse focuses on experiences of customers in new brand campaign

Pharmacy chain Chemist Warehouse is focusing on the type of services it provides in a new brand campaign which features a reworked version of Madness song ‘Our House’.

Created by Melbourne based advertising agency Quattro Group, the ad tracks a variety of customers throughout the store from the flirty builder to dancing children, sick twins in co-ordinated beanies and scarves and a fist-bumping grandpa.

Quattro Group CEO Peter Quattro said: “All too often brand ads focus on lofty ideals but lose sight of brand truths. Ultimately, our brief was to keep it real. Our team didn’t need to go far for inspiration.

“These ‘Day in the Life’ scenarios are played out day in day out in Chemist Warehouse stores across the country. Everybody knows Chemist Warehouse offers huge range of consumable brands at the lowest prices. And, whilst this is part of their DNA, the chain offers so much more, in particular as a Pharmacy.

“The concept is anchored by the song world-wide hit Our House which delivers the nostalgia and recognition, but more importantly captures the essence of Chemist Warehouse. We simply rewrote the lyrics and showcased the engaging everyday scenarios”.

Launched today, the 45-second execution is completed with two 30 second ads which are supported with radio and digital components.

The ads were directed by Piglet Productions’ Robby Douglas Turner.


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