Chemists’ Own launches first media campaign

Australian over-the-counter pharmacy brand Chemists’ Own launches its first consumer media campaign.

The announcement:

Australian over-the-counter pharmacy brand Chemists’ Own launches its first above-the-line consumer media campaign in its long history.

The campaign Trust the brand chemists call their own – Chemists’ Own has kicked off with the brand’s first ever TVCs airing on free-to-air channels 9 and 10, and subscription and catch up TV this week— accompanied by print, digital, outdoor, and digital radio advertising.

The brand partnered with Now Screen to develop the new campaign, which celebrates nearly three decades of Chemists’ Own providing people all around Australia with products that provide effective relief and quality ingredients at great value. Running until November 2022, the campaign will spotlight four of Chemists’ Own’s most popular and comprehensive product ranges: cough, colds & flu, pain relief, allergy and digestive health.

Launched in 1995 and developed exclusively for pharmacy, Chemists’ Own has grown to become one of Australia’s leading and most loved generic medicine brands. To date, the expanding Chemists’ Own product range offers Australians over 150 SKUs covering pain relief, cough, cold and flu, anti-fungal, digestive health, allergy, and sun care, as well as a wide range of children’s products to name just a few.

Chemists’ Own products are available in thousands of community pharmacies across Australia, including regional areas. The brand is committed to supporting pharmacies and the important work they do in their communities, and regularly give back via their annual ‘Help Us Help Our Local Community’ initiative and more recently through their partnership with Mental Health Foundation Australia.

“We’re incredibly proud to launch the first ever above-the-line consumer advertising campaign for a generic medicine brand which gives Australian families greater choice for their healthcare product needs and provides effective relief at affordable prices they can trust. We want Australians to feel assured that no matter where they are — in the city, suburbs or out in the country —they can visit a local pharmacy and find a Chemists’ Own product to suit their healthcare needs.” said Chemists’ Own general manager, Daniela Priekopa.

Source: That Comms Co.