Chemists’ Own says there’s a remedy for everything in latest work via Saatchi & Saatchi Australia
Australian over-the-counter medication brand Chemists’ Own has highlighted its range of household remedies with the first brand campaign via Saatchi & Saatchi Australia.
The campaign, ‘There’s a Chemists’ Own For That’, featured assets including a 30-second spot that aims to establish Chemists’ Own as a viable alternative to established brands.
Arrotex general manager – marketing, health, Daniela Priekopa, said: “There’s a Chemists’ Own For That is the perfect encapsulation of our offering – remedies for all manner of everyday ailments, every bit as good as the market leaders.
“We have high hopes that this campaign will drive permission for us to be in the conversation at the counter.”
Saatchi & Saatchi associate creative director, Kerem Sekerci, added: “With the cost-of-living crisis really starting to pinch, it’s the perfect time for Chemists’ Own to be front of mind for customers.
“We had a lot of fun creating the campaign and working with the amazing team at Arrotex. We’re looking forward to what’s next.”
The campaign included a series of digital and TVC films, as well as social and OOH elements.
Chemists’ Own’s first-ever consumer campaign was launched last year.
Credits:
Client: Arrotex
Creative Agency: Saatchi & Saatchi Australia
Media: Zenith
Production: Prodigious
Other assets:
Cough, cold & flu: https://www.youtube.com/watch?v=1f3f4KMHaqc
Pain relief: https://www.youtube.com/watch?v=FLcFVGL7MEo
Hayfever & allergies: https://www.youtube.com/watch?v=P_pdWCgGDPI
Heartburn & digestive:https://www.youtube.com/watch?v=HwU1FVC6Iqk
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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