CHEP appoints Alex Roper as director of strategy, Melbourne

January 28, 2022 10:36

CHE Proximity has today appointed Alex Roper to the newly-created role of director of strategy, Melbourne.

CHE Proximity director of strategy, Melbourne, Alex Roper (pictured)

As former head of marketing strategy and transformation at Coles, over the past few years, Roper has played a critical role in helping define and implement its marketing strategy. He helped establish a new unifying idea for the brand, alongside a change program managing a number of marketing technology and marketing agility projects, underpinning Coles strategy.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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