CHEP Media wins Compare Club
CHEP Media has been appointed as the agency of record for Compare Club, Australia’s largest health and life insurance comparator, following a competitive review.
CHEP Media will take on media strategy and trading duties on behalf of the comparative website, as it “continues to grow its brand from being Australia’s best-kept personal finance secret to its most loved.”
Compare Club’s CMO, Rich McPharlin, said of the appointment: “We’re thrilled to be partnering with the team at CHEP Media. They impressed us not only with their strategic, data-led media capability, but just as importantly, with the quality of their team.
“We’re looking forward to growing our brand and helping more Australians get better value for money on their insurance policies, home loans, and energy bills.”
CHEP Media chief media officer, Anna Cherry, added: “The team at Compare Club have incredible ambitions over the next five years, and we’re delighted to be able to partner with them on that journey.
“We look forward to bringing together the best media thinking with our world class analytics and technology capabilities to grow their business with them.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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