Matildas set ratings records, brands set to reap rewards
The gripping Women’s World Cup match between Australia and France brought in a massive viewership, refreshing the 2023 free-to-air record Matildas set last Sunday.
In a historic win, the Matildas are through to the semi-final of the Women’s World Cup for the first time after a tense penalty shoot-out against France.
OzTAM figures show the match aired to 2.507 million metro viewers on Saturday evening, which would have set the 2023 record had it not been for what followed.
…it’s networks serving up garbage and getting away with it that’s dead.
Not hearing anyone call them the CommBank Matilda’s. Except CommBank. Guess it wasn’t catchy,
Would place bets that even internally at CBA they are known as the Matilda’s, not the CommBank Matildas
Brands set to reap rewards…Brands missed a huge lead-up window to tell amazing stories and engage with fans through different leverage channels…but didn’t. The only brands who did a little pre-work were the already contract global FIFA brands. It’s more “Brands wasted leverage opportunities for lack of faith”
This number is greatly deflated.
How many people watched in stadiums, pubs….
Why on earth didn’t Seven broadcast the England vs Columbia match after?
they didn’t buy the rights. Welcome to the messy world of highest bidder wins + the anti-syphoning list.
How bout that womens sport, eh?
or now affectionately known the Tillies…….
………Australian’s do love to shorten names (or add an o!)