CHEP Network continues its revamp with CHEP Commerce division

CHEP Network has launched CHEP Commerce, a division within the network specialising in retail-focused solutions.

The division will be led by national creative director Kirsty Gavin and national operations director Mary Anne ‘Mez’ Truong.

L to R: Cleo De Kerorguen, Grace Lemech, Torika Taylor, Annabelle Gaspar, Kirsty Gavin, Austin Hupfau and Mary Anne Truong

Gavin has worked with brands such as Bonds, Nestle, Coca Cola, Virgin, and Nestle, having worked at agencies including Publicis Mojo, Droga5, and Saatchi & Saatchi.

Truong moves across from her role as operations director on Samsung at CHEP Network.

CHEP chief creative officer Gavin McLeod said: “While we’ve always been in the business of selling our clients’ products and services, there’s been a significant shift in how and where commerce takes place thanks to the proliferation of digital platforms and the MarTech that underpins them. We’ve assembled a specialist team to ensure that our creativity is being applied to not only build brands, but engage customers in attention grabbing and relevant ways, wherever they shop.

“We have great ambitions for CHEP Commerce to build innovative, interesting solutions in what we’re seeing as a new retail economy, and I’m thrilled to have incredible people of Kirsty and Mez’s calibre, talent and ambition leading the way.”

Kirsty Gavin commented: “I am thrilled to be in the CHEP family, particularly in the context of broadening both our business offering and creative capabilities. CHEP Commerce promises to deliver on the idea of new economy retail placing ideas and creativity at the heart of our problem solving. In collaboration with Gavin, Glen and Andrew, I look forward to bringing this thinking to life across our Sydney, Melbourne and Brisbane offices.”

Truong added: “We have a simple belief that how we work is as important as the work we do, and we believe that philosophy will drive inordinate value to CHEP Commerce’s clients, both large and small. I’m thrilled to put that philosophy into practice in partnership with Kirsty, Gavin and the wider team.”

Rounding out the staff appointments are writer Grace Lemech and art directors Torika Taylor, Annabelle Gaspar and Dom Roselli, as well as motion designer Austin Hupfau to the creative departments.

CHEP Network was previously named CHE Proximity, having changed its name last month. Since then, it has appointed Jonny Berger as managing director and managing partner Mariana Rice and promoted Thomas Penn to Melbourne general manager.


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