CHEP Network secures CitiPower, Powercor, and United Energy’s creative and media duties
Victorian electricity distribution networks, CitiPower, Powercor, and United Energy, have appointed CHEP Network as their creative and media agency, following a pitch.
The consolidated duties will see CHEP lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new work set to launch later this year.
CitiPower, Powercor, and United Energy general manager, corporate affairs, Jo Pafumi, said, “Throughout the tender process we were thoroughly impressed with CHEP’s creative and media capabilities and output. They demonstrated the kind of truly integrated thinking that we were looking for.
“We need to elevate our brands by raising awareness of our role in supporting a clean energy future while also building stronger relationships with the Victorians who count on us to deliver reliable power each day.”
CHEP Network CEO, Lee Leggett, added, “The network team are clearly smart, talented, and driven to create great work that works. We’re looking forward to partnering with them to continue sharing their story in more meaningful, engaging ways.”
The news came after CHEP Media became the agency of record for Compare Club earlier this week.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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