Hotwire appoints Melissa Cullen as APAC MD for communications
Enero Group’s technology communications and marketing consultancy, Hotwire, has appointed Melissa Cullen as its APAC managing director for communications.
In her new position, Cullen is responsible for the Hotwire business in Australia and will expand the reputation and relationship services footprint across APAC.
Kernahan and Cullen
She will work alongside Anol Bhattacharya, MD of marketing APAC, to deepen the consultancy’s offerings in communications strategy, public relations, media relations and more.
Cullen was previously at Icon Agency, Finchco and Ogilvy, leading clients accounts including Salesforce, Westpac and Microsoft.
Heather Kernahan, global chief executive officer of Hotwire said, “We were looking for an experienced tech communications leader with the drive and ambition to expand our communications and public relations services in both capabilities and reach as we build with clients across Asia Pacific.”
“Mel’s experience in running her own agency for more than a decade, her work as a senior communications strategist with global tech brands and her leadership role in the PR industry are a fantastic combination that bring value and expertise to Hotwire clients and our team.”
Cullen said of her appointment: “I am thrilled to be joining Hotwire to lead our communications services across APAC into an exciting new growth chapter.
“Hotwire is a truly global agency with deep expertise in technology communications and marketing and I am really looking forward to partnering with our clients to share their stories of success and deliver real commercial impact.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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