News

Children front ‘Jeans for Genes’ campaign asking Aussies to fight for them

Abigail Dawson

April 27, 2018 2:10

Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them.

Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Children’s Medical Research Institute Genes for Jeans Lorel Colgin

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