Children’s rights drives OzChild foster care campaign
Foster care agency OzChild has launched a campaign highlighting basic children’s rights to mark Foster Care Week.
The ‘I have the right campaign’ developed by OzChild’s marketing and communications team, includes a series of postcards featuring a photo and message from children who represent the tens of thousands across Australia denied the basic right to a happy and safe childhood.
The campaign will also run online and through social media with stories from carers featured on the campaign website www.fosterparenting.org.au – which will go live next week – and photos of carers with quotes from children shared on Instagram.
We have the right…
To be free from stock imagery. At least for a campaign that is meant to be press-release worthy.
Sure grumpy…they should have spent precious not-for-profit dollars getting new photography done instead of using relevant stock images that more than adequately drive the point home especially when most readers wouldn’t notice the difference. Sheesh.
Hey Ricki,
I have no problem with stock images. Hey, I even dated a chick from Getty. But this isn’t a charity website/blog, it’s a marketing, media and entertainment blog.
And that’s shit marketing.
I would counter that they have wasted the money they did spend. If they are really cash strapped, I know a bunch of agencies that would do them a beautiful campaign pro-bono. Or even ad school students.
ah yes the old ‘pro-bono agency’, ‘ad school students’ trick. Your assumption is they would take on the hard production costs? Sounds great.
Sigh. Fine. Let’s celebrate “more than adequate”.
I’m probably in the target market for these and I found them quick compelling and, dare I say, motivating. Simple and effective and I like the images.