Children’s TV show Bluey launches website, created by Guerrilla

Children’s TV hit Bluey has launched a new website, created by Queensland agency Guerrilla.

The announcement:

Official website of TV sensation Bluey launches

Hit children’s TV show Bluey is gearing up to go global following the launch of its official website, now live at Bluey.tv. The website comes with Bluey’s premiere on Disney Junior and Disney+ later this year, following a global broadcast deal between BBC Studios and Disney.

The website was designed and developed by Guerrilla, a full-service agency, based nearby to Bluey’s creator, Ludo Studio, at Burleigh Heads on the Gold Coast. Closely collaborating with both Ludo Studio and BBC Studios, Guerrilla worked hard to craft a site that would bring the show to life online.

“We loved working on this project, the show is fantastic, and the team at Ludo Studio and BBC Studios were a delight to work with. Being able to take such a well-loved brand online and to a global audience has been a fantastic journey for the whole team here at Guerrilla.” — Rob Bare, Brand and Strategy Director.

Guerrilla have created and maintain over 40 websites globally for BBC Studios, including sites for Doctor Who, BBC Earth and many more. Their nine-year partnership has helped the media giant scale and grow its global audience through a centralised digital platform for their stable of websites.

A Brisbane-born juggernaut, Bluey has made waves across Australia since first airing in October 2018. Written, animated, directed and produced under one roof by Ludo Studio, the show is a record-breaker for the ABC, racking up over 100 million views on ABC iView, making it the most watched series ever on the platform.

Bluey is produced by the Emmy® award-winning Ludo Studio for ABC KIDS and is co-commissioned by ABC Children’s and BBC Studios. Both series received production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.

BBC Studios and ABC Children’s recently announced a second series commission for Bluey, due to make its television debut on ABC KIDS and ABC KIDS iView in 2020. The series also received the award for Most Outstanding Children’s Program at the recent 2019 TV Week Logie Awards.

Created by Joe Brumm, Bluey follows the adventures of a lovable and inexhaustible six-year- old Blue Heeler puppy who lives with her dad, mum and four-year- old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. The show is set in Brumm’s real-life hometown of Brisbane, and has been lauded by critics and audiences alike since its release.

With Bluey set to go global — there seems to be no stopping this Australian wonder-dog.

Source: Guerilla media release


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