China marketing startup Sinorbis raises $4m in Jelix Ventures led fund

Australian based Chinese marketing startup Sinorbis, winner of this year’s Mumbrella Best MarketingTechnology of the Year award, has raised $4m from a consortium led by Sydney’s Jelix Ventures.

The announcement:

Aussie start-up helping businesses connect to Chinese demand receives $4m funding boost

Digital marketing technology start-up Sinorbis’ bid to connect Australian businesses with Chinese consumer demand has received another vote of confidence in the form of $4m in Series A funding led by Jelix Ventures.

The Sinorbis software is designed to make it easier for Australian and international businesses to
market their products to 800 million Chinese online consumers who make up more than a quarter of the world’s online population.

“Before the launch of Sinorbis, gaining access to China’s fast-growing online market has been fraught with challenges for international businesses due to China’s unique digital ecosystem and the cost of doing so was prohibitive for the majority of SMEs,” added Nicolas Chu. “Our technology levels the playing field for Australian businesses looking to capitalise on China’s booming digital market, worth over $1 trillion in online sales alone.”

Sinorbis has gained significant traction since first commercialising the platform and has signed a diverse client portfolio, ranging from sole traders all the way to ASX Top 15 organisations with 30% of clients coming from overseas.

“Our biggest demand comes from the consumer goods and education sectors,” explained Nicolas Chu, with the company counting notable Australian consumer brands such as Bioglan, Nature’s Way, Yellow Tail and Bod Australia as their clients. The software also won multiple awards, including the Mumbrella Award for Marketing Technology Company of the Year.

“We were very impressed with what the Sinorbis team has been able to achieve in a little over a year since its launch,” said Jelix Venture CEO and founder, Andrea Gardiner. “We’re investing in a promising Australian start-up with great early commercial results and a notable client portfolio.”

The funding will be used to accelerate the growth of the digital marketing platform which was launched to market in July 2017. Other investors include Executive Channel Holdings who led the previous round of early stage funding.

“We have been able to follow Sinorbis’ growth since our first investment and have seen firsthand the excellent solution the team has built to reduce the cost, risk and barriers to entry for businesses looking to capitalise on the growing Chinese demand,” added Executive Channel Holdings CEO, Charles Parry-Okeden. “We are pleased to have been given the opportunity to join another funding round that will help the business reach the next phase of growth.”

From a Sinorbis media release


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