Chinese social media agency UMS launches in Australia
A Chinese social media agency, United Media Solution (UMS), has launched in Australia to help local companies which are looking to target the Chinese market.
As part of the new Australian office, UMS has appointed Jo Ruo as its business development manager.
Ruo will be responsible for targeting Australian companies looking to focus on the Chinese market.
Jo Ruo joins UMS as business development manager
Ruo will be based in UMS’ new Melbourne office and will work with Eric Yu in the new Australian operation.
Previously, Ruo worked for Dairy Australia as an international market coordinator focusing on the Chinese market.
Jessica Miao, CEO at UMS, said in a statement: “Jo is a rare find, in that she is a highly capable sales and marketing professional with a strong business background and a solid understanding of both the Australian and China markets.
“We are very excited to welcome Jo to the UMS team as our first Australian hire. Working alongside Eric Yu, we are confident these two exceptional individuals will be a driving force behind the agency’s growth as we help Australian businesses to connect with Chinese consumers.”
Ruo added: “I am thrilled to be working for an award-winning digital marketing company where I can utilise my skills and previous experiences, while also challenging myself in new areas. The team at UMS are passionate and enthusiastic professionals and I look forward to working alongside like-minded people to help the Australian business to grow.”
UMS is currently working with clients including Air New Zealand, Prolife Foods, Education New Zealand, Tourism New Zealand, THL, PCNZ, Skycity, CTS Tours, Auckland University of Technology and Vodafone.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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With the Chinese market having become such a large topic of interest in the last two years, this new agency along with their newest business development manager Jo Ruo will have their work cut out for them.
It’ll be exciting to see how they fare!
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Hired because of her family contacts more like it.
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